02 • copywritelabs

Email Sequences

Onboarding, nurture and conversion sequences written for the specific stage of the relationship.

An email sequence written to the whole list is usually written to no one. The reason onboarding emails get ignored is that they sound like they are describing a product to someone who already bought it. The reason nurture sequences fail is that they try to sell before building the case for the sale.

We write sequences mapped to the specific stage of the relationship. Onboarding emails confirm the decision, teach the most useful thing, reduce early churn. Nurture sequences address the reasons people do not buy yet. Conversion sequences are short, direct and built around one decision.

Every sequence comes with subject line variants for A/B testing, timing recommendations and notes explaining the logic behind each email.

WHAT IS INCLUDED

Sequence mapping and strategy brief

Up to 8 emails per sequence

Subject line A/B variants

Timing recommendations

Sequence logic notes

2 revision rounds

DELIVERY

6 to 9 days per sequence. Delivered in your email platform format or Google Doc.