Brand Messaging
The foundational document that answers what you say, how you say it, and what you never say.
Most businesses have a voice problem they do not know is a voice problem. The website sounds corporate. The emails sound casual. The social posts sound like they came from a different company entirely. The result is that nothing sounds like it was written by the same people, because it was not.
A brand messaging guide fixes this. It defines: your positioning statement, your audience in specific language, your core messages in priority order, your tone of voice with examples and anti-examples, and the phrases you use and avoid.
This document becomes the brief for everything written about the business, including copy we write for you later. It also makes it possible for anyone on your team to write on-brand content without someone reviewing every word.
WHAT IS INCLUDED
DELIVERY
10 to 14 days from discovery session. Delivered as a designed PDF and editable document.