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05 • copywritelabs

Content Strategy

A 90-day content plan based on what your audience is actually searching for.

Content Strategy

Content strategy built around a content calendar is usually content strategy built to fill a calendar. The posts exist. The views are low. Nothing quite connects. The problem is that the plan was built around dates and categories rather than around the specific questions your audience is asking before they buy.

We build content strategies from keyword and intent research outward. What is your audience searching for at each stage of the decision process? What questions do they have that your competitors are not answering well? Those are the articles, videos and emails that build the audience you want.

The 90-day strategy we deliver includes: a content audit of what you already have, a priority content list with briefs for each piece, and a distribution framework so the content reaches the right people rather than sitting on a blog no one reads.

WHAT IS INCLUDED

Keyword and intent research
Content audit of existing material
90-day content calendar
Topic briefs (up to 12)
Distribution framework
Channel-specific guidance
1 revision round

DELIVERY

8 to 10 days. Delivered as a Google Sheets plan with supporting documents.

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