How it works.
Four steps. No unnecessary calls. No surprises.
Brief & Intake
We start with a structured written brief, not a vague call about vibes. You answer specific questions about your audience, your offer, your competitors and what success looks like. This document drives everything.
Duration: 30-60 minutes in writing or on a call.
Research & Positioning
Before writing, we read. Competitor copy, customer reviews, industry language, search intent. The copy that works comes from understanding what your audience already believes before they find you.
Before writing a single word. Research is what makes the copy work.
First Draft
The first draft is delivered with notes explaining key decisions: why this headline, why this structure, why these words and not others. You review with context, not just instinct.
With notes explaining the key decisions. Not just text.
Revisions & Delivery
Revision rounds are focused. You mark what is not working and why. We rewrite, not just adjust. Final copy is delivered in your preferred format with a handover document.
Revision rounds are specific, not vague. You mark what is not working and why.